AI for proactive account management
Trig is the first revenue AI built for account management. It helps revenue leaders extend coverage to every customer by onboarding new accounts, driving expansions, and preventing churn for you.
Our story
Trig was founded in 2023 by Tom Richards, Mark Ryan, Patrick Mullen, and Niall Kelly after discovering they'd built the same incentive engine to drive product adoption at companies like Meta, Shopify, and Intercom. From this shared experience, they saw a bigger gap: most B2B companies can’t see the revenue signals hidden in their CRM and product usage data. As a result, churn risk goes undetected and expansion opportunities slip away. Trig is the answer to that problem.
Backed, built with and supported by
Meet the founders
Tom Richards — Co-Founder & CEO
As Co-Founder and CEO of Trig, Tom brings over a decade of product leadership experience from some of the world’s most influential tech companies. He spent seven years at Meta, leading product teams across WhatsApp, Instagram, and Facebook Commerce, where he helped build products like Instagram Shopping and WhatsApp Product Catalog. Earlier, he was a Group Product Manager at Intercom, helping bring new SaaS products to market.
Niall Kelly — Co-Founder & CTO
Niall is the Co-Founder and CTO at Trig, drawing on more than 15 years in engineering leadership. Most recently, he was Director of Engineering at Shopify, overseeing global product development for Retail Transactions and Buyer Experience. He previously scaled support product lines at Intercom and built out Airship’s eCommerce platform, after starting his career as a software engineer at Propylon.
Mark Ryan — Co-Founder & Product
Mark co-founded Trig after a career spent building products that scale globally. At Shopify, he was a Director of Product, leading teams responsible for commerce products used by millions of merchants worldwide. He also spent three years at Intercom, shaping its Support product line, and earlier co-founded Blooie, a live chat startup, where he served as CEO.
Patrick Mullen — Co-Founder & Design
Patrick is a product and design leader with deep experience in AI, commerce, and user experience. Before co-founding Trig, he was Director of UX for Shopify Retail, where he led a global design organization and guided product and commercial strategy. Previously, he drove AI and automation initiatives at Intercom and helped launch the Borderless Account at Wise.