Built to retain and grow every customer.
Trig extends your reach to every customer by tracking their behavior, identifying what each account needs, and handling the outreach, follow-ups, and updates for you.
Journey Intelligence
Analyzes customer activity across the entire lifecycle.
Trig measures customer progress across each stage of the customer journey, so you always know exactly what each customer needs to do next.
Tracks customer progress end-to-end
Trig monitors where each customer is in the journey, how long they've been there, and what they do next—so you know who's progressing and who's not.
Benchmarks against peer performance
Every customer is measured against peers at the same stage, providing a clear view of who's overperforming or falling behind, and by how much.
Detects behavioral patterns
Trig tracks the behaviors between milestones—login frequency, session duration, feature usage—spotting trends long before they show up in quarterly reviews.
Revenue Signals
Finds risks and opportunities earlier than humanly possible.
Trig flags changes in customer behavior as Signals. Each Signal is ranked by revenue impact, so you can easily prioritize your team’s focus.
Stops churn at the source
Trig flags early signs of churn through Risk Signals—slow onboarding, drop-off after activation, declining usage before renewal. Each signal shows you the issue, who's at risk, and the revenue at stake.
Captures every growth opportunity
When customers hit seat limits, explore premium features, or add team members, Trig surfaces Opportunity Signals with full context and what the opportunity is worth.
Quantifies impact with revenue
Trig ranks and prioritizes every signal by its potential revenue impact, ensuring your team always stays focused on the highest-priority issues and biggest opportunities.
Ask Trig
Turns customer insights into personalized account plans.
Ask Trig any question about your customer base in natural language, and Trig will compute the answer, build a plan to take action, and execute it for you.
Analyzes your data
Ask Trig any question—from "why did churn go up last month?" to "which accounts are most likely to expand?"—and it will calculate the answer.
Builds customer lists
Describe who you're looking for in plain language, and Trig will build the list using any criteria—attributes, behaviors, engagement patterns, and more.
Suggests solutions
Ask Trig what to do next, and it tells you which accounts to prioritize by revenue impact, how to engage them, and which teams should be involved.
Executes the plan
When you're ready, ask Trig to take action and it will create prioritized tasks, suggested messaging, and next steps—all ready to execute through AI Agents or hand off to your team.
AI Agents
Proactively manages every account to deeper value.
Trig can deploy AI Agents that monitor accounts, handle outreach, alert your team when needed, and keep your systems in sync 24/7.
Universal Monitoring
Agents keep track of every account, and tell you what changed through daily summaries, weekly digests, or ad-hoc snapshots reps can use before a meeting.
Adaptive Outreach
Agents can adapt outreach to match tone, intent, or responses—stopping when customers act, or changing approach and escalating when they don't.
Smart Notifications
The moment something requires human attention, agents alert the right person with all the context they need to take action.
System Sync
Agents log every action, sync every field, and trigger every workflow—keeping all your tools up to date without the manual data entry.
Unparalleled post-sales impact.
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